Helvetica
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
- genus: Documentary
- Studio: Swiss Dots, Veer
- keyword: designer, advertising, font, graphic design, typography, modernism
- cast: Michael Bierut, Neville Brody, David Carson, Manfred Schulz, Massimo Vignelli, Rick Poynor
