Behind the Screens, Hollywood Goes Hypercommercial

Behind the Screens, Hollywood Goes Hypercommercial

37 minutes 2000 HD

  • Share

Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.

img
  • Subtitle
    Subtitel HD
    • 1 - Subtitel - HD
      Watch HD
    • 2 - Subtitel - HD
      Watch HD
    • 3 - Subtitel - HD
      Watch HD
    • 4 - Subtitel - HD
This video option does not contain pop-up windows and the load is optimal, you can watch without cuts.

Similar Movies

  • 2018
    img

    Mel Brooks: Unwrapped

    Mel Brooks: Unwrapped

    6.7 2018 HD

    At the age of 91, Mel Brooks is unstoppable, with his musical "Young Frankenstein" opening to great critical acclaim in London in late 2017. Alan...

    img
  • 1998
    img

    Hollywoodism: Jews, Movies and the American Dream

    Hollywoodism: Jews, Movies and the American Dream

    6 1998 HD

    This film discusses the effect on how major American films in Hollywood were influenced by the Eastern European Jewish culture that most of the major...

    img
  • 1993
    img

    A Day in the Life of a Consumer

    A Day in the Life of a Consumer

    5 1993 HD

    The film shows one day from waking up in the morning all the way to waking up again the next morning. The everyday situations that many commercials...

    img
  • 2018
    img

    Advertising at the Edge of the Apocalypse

    Advertising at the Edge of the Apocalypse

    0 2018 HD

    In this highly anticipated sequel to his groundbreaking, ADVERTISING AND THE END OF THE WORLD, media scholar Sut Jhally explores the devastating...

    img
  • 2018
    img

    DJ Punk: The Photographer Daniel Josefsohn

    DJ Punk: The Photographer Daniel Josefsohn

    6 2018 HD

    Nobody captured the atmosphere of 1990s Berlin better than German photographer Daniel Josefsohn, who died in 2016 at the age of 54, leaving his mark...

    img
  • 2010
    img

    The Codes of Gender

    The Codes of Gender

    6.5 2010 HD

    Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial...

    img
  • 2007
    img

    Helvetica

    Helvetica

    7.2 2007 HD

    Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one...

    img
  • 2020
    img

    Showbiz Kids

    Showbiz Kids

    6.9 2020 HD

    A documentary chronicling the shared experiences of prominent former child stars and the personal and professional price of fame and failure on a...

    img
  • 1993
    img

    Katharine Hepburn: All About Me

    Katharine Hepburn: All About Me

    7.2 1993 HD

    In a rare interview, Katharine Hepburn shares her memories and memorabilia.

    img
  • 2019
    img

    Untouchable

    Untouchable

    6.3 2019 HD

    The inside story of the rise and fall of Harvey Weinstein reveals how, over decades, he acquired and protected his power even when scandal threatened...

    img
  • 2014
    img

    Katharine Hepburn: The Great Kate

    Katharine Hepburn: The Great Kate

    6.5 2014 HD

    A peep behind the scenes of the golden era of Hollywood to discover exactly how and why Katharine Hepburn became one of the most famous actresses in...

    img
  • 1986
    img

    Marilyn Monroe: Beyond the Legend

    Marilyn Monroe: Beyond the Legend

    7.5 1986 HD

    Her story is well-known — the lonely child who yearned for affection and approval which she finally seemed to find as Hollywood's greatest love...

    img
  • 2003
    img

    The Corporation

    The Corporation

    7.7 2003 HD

    Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant...

    img
  • 1987
    img

    Legacy of the Hollywood Blacklist

    Legacy of the Hollywood Blacklist

    6.5 1987 HD

    This one-hour film, narrated by Actor BURT LANCASTER, explores the lingering effects of The Hollywood Blacklist, which occurred in the late forties...

    img
  • 2016
    img

    Toni Segarra: The Ads Writer

    Toni Segarra: The Ads Writer

    6 2016 HD

    Advertising surrounds us. It is part of our lives, our memory and our culture: it is a pure reflection of our society. However, those who think and...

    img
  • 2008
    img

    Hollywood Singing and Dancing: A Musical History

    Hollywood Singing and Dancing: A Musical History

    7 2008 HD

    The history of Hollywood musical movies, from the very beginning until the 21st century, hosted by Shirley Jones.

    img
  • 2009
    img

    Kirk Douglas: Before I Forget

    Kirk Douglas: Before I Forget

    7.3 2009 HD

    Kirk Douglas recounts his remarkable life in a celebrated one-man theater performance augmented with rare film highlights. He shares memories of...

    img
  • 2006
    img

    Dearly Departed

    Dearly Departed

    7.7 2006 HD

    Hollywood is a hot spot for celebrities, and tour guide Scott Michaels (E!'s "20 Most Horrifying Hollywood Murders," FindADeath.com) knows their,...

    img
  • 2017
    img

    Becoming Cary Grant

    Becoming Cary Grant

    6.8 2017 HD

    For the first time one of Hollywood's greatest stars tells his own story, in his own words. From a childhood of poverty to global fame, Cary Grant,...

    img
  • 2017
    img

    Gene Tierney: A Forgotten Star

    Gene Tierney: A Forgotten Star

    6.5 2017 HD

    Martin Scorsese is among those paying tribute to Gene Tierney, the Academy Award-nominated American actress who was a leading lady in Hollywood...

    img