One Man and His Shoes
'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.
- Genre: Documentary
- Studio: Dartmouth Films, Break Em Films
- Keyword: marketing, shoe salesman, sports hero, sports marketing firm, sports star, red shoes, social & cultural documentary, sports fan, sports collectibles, shoes
- Cast: David Falk, Jemele Hill, Scoop Jackson, DJ Clark Kent, Roland Lazenby, Rick Telander
